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Digital Publishing Forum - Online Conversations: reaching communities using social media

This second seminar of 2011 will be chaired by Julia Lampam, Associate Director, Corporate Communications, Wiley. Speakers will be Sam Missingham, Head of Audience Development for The Bookseller and, Alexander Martin, Head of New Media at Midas PR and Philip Sheldrake, founding member of CIPR’s social media panel.

Julia Lampam will share Wiley’s experience of developing a global social media policy. Sam Missingham will discuss how The Bookseller has reached out to the publishing community through the medium, and Alexander Martin will consider effective initiatives to develop authors’ online communities. Philip Sheldrake, who also leads CIPR’s policy group on campaign measurement and evaluation, will share his knowledge about return on investment in social media.

This friendly and informal event will allow ample time for questions and discussion, and the seminar will be followed by drinks and an opportunity for further networking and discussion.

Event Details

Roberts Building, Lecture Theatre 106, UCL, Gower St, London WC1, followed by a reception in the Roberts Foyer. 
Event Type:
Related Events
16 March 2011
16:00 - 18:00
The seminar fee is £46.00 for members of the Publishers Association and EDItEUR members and £92.00 for non-members. Advance registration is essential. 
Joint - PA, UCL and EDItEUR event 

Posted: 23 February 2011 In: Related Events

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