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Digital Publishing Forum: Digital Marketing to and with Libraries

Libraries are a key channel for publishers and authors to have direct contact with readers. Amongst other services, they provide a discovery tool for new authors and subjects, venues for discussing books and showcases for backlists and older works. Yet, these benefits fade into obscurity if they are not communicated efficiently, and they will be lost entirely without regard to the digital age. This forum will examine the various digital marketing initiatives which bring together publishers, authors and libraries to promote reading through library services.

This seminar will be chaired by Emma House, Trade and International Director, The Publishers Association. Speakers will include Sandy Mahal, Programme Manager, The Reading Agency, Karen Halliday, Senior Library Marketing Manager, EMEA, Wiley, and Jim Thompson, Development & Quality Manager, Edinburgh Library and Information Services, City of Edinburgh Council.

Event Details

Christopher Ingold Ramsay Lecture Theatre, University College London, Gordon Street, London, WC1 
Event Type:
Related Events
02 November 2011
16:00 - 18:00
£46.00 for EDItEUR / Publishers' Association members; £92.00 for non-members.  
University College London 

Posted: 14 October 2011 In: Related Events

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