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Digital Publishing Forum

What metadata do wholesalers and retailers really want from publishers?

Publisher metadata is a perennial focus of industry discussion, and is often seized upon as the solution to many problems for the trade – not least that elusive ‘discoverability'. It is easy to say that "getting metadata right is crucial", but often, little is said about the practicalities of why it’s crucial, what metadata drives, especially within retailer systems, and about what extra information intermediaries and retailers need in order to deliver more imaginative merchandising or smarter promotion. This Forum seeks to demonstrate the detail of why particular data fields are important and how accuracy issues in that data can cause problems, and explores the wider possibilities of even the most basic metadata in solving complex and awkward problems in markets where readers seldom even see the book before they buy it.

The Forum features senior speakers from data aggregation, wholesale and retail companies, and will be followed by a reception from 6pm.

Slides used by the speakers can be downloaded as PDFs from the links below.

Speakers:

Jack Tipping, Publisher Relations & Data submission Manager at ProQuest/Bowker

Jack is responsible for communicating metadata requirements and best practices to publishers of all sizes. He has over 16 years publishing experience in international and UK sales, bibliographic data best practices, standards development, industry outreach, data analysis and digital content development.

Kieron Smith, Digital Director, Blackwell’s Bookshops

Kieron is a professional bookseller with 20 years trade experience, most of which is online. He worked for WHSmith, Ottakar’s, Bertelsmann, Methven’s, then three years outside the industry running GAME.co.uk. On return to the book industry as Head of Online at Waterstone’s, he took its website independent of Amazon. Most recently he was MD of The Book Depository for five years, until its acquisition by Amazon, and then joined Blackwell’s in February 2015.

Simon Pallant, Digital & IT Services Manager at Garnders Books

Simon Pallant has worked within the book wholesale business for the past 20 years. Over that time he has looked after a wide range of Gardner's technical products including white label web site services and bookseller EPOS systems. He is currently responsible the company's digital operations, data services, and technical support centres.

Lindsey Mooney, Vendor Manager, UK at Kobo

Lindsey is Kobo's Content Lead for the UK, where she is responsible for content sales and publisher relationships. After starting out as a book buyer across a number of categories, she moved into in the digital sphere, where her achievements include launching Little, Brown’s e-commerce site, working with the Book Depository on B2C fulfilment for indie bookshops, and helping to create Anobii’s e-book service.

Event Details

Venue:
Lecture Theature 1.02, Malet Place Engineering Dept, University College, London 
Event Type:
Editeur Events
Date:
27 January 2016
Time:
16:00 - 18:00
 
 
Cost:
£30 for EDItEUR or PA members, £60 for non-members 
Organiser:
Publishers Association, in association with EDItEUR and UCL Dept of Information Studies 
Website:
https://www.ucl.ac.uk/dis/conferences/dpf 
 
 
Contact:
infostudies-conferences@ucl.ac.uk 

Posted: 17 December 2015 In: EDItEUR Events

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